Privacy policy

Last Updated: June 22, 2026

This Privacy Policy describes how Bldgene ("we," "us," or "our") collects, uses, shares, and protects your personal information when you visit, browse, or make a purchase from www.bldgene.com (the "Site"), or otherwise interact with our services.

By accessing or using our Site, you acknowledge that you have read and understood this Privacy Policy.

1. Who We Are

Bldgene is an independently operated online retail store offering women's apparel, dresses, fashion accessories, and occasion-ready styles.

Website: www.bldgene.com

Email: hello@bldgene.com

Phone: +1 (651) 354-1677

Business Address

Bldgene

1296 Niles Ave

Saint Paul, MN 55116

United States

2. Information We Collect

We collect personal information that you provide directly to us, information collected automatically when you use our Site, and information received from trusted service providers that help us operate our business.

Information You Provide Directly

When you place an order, create an account, subscribe to our communications, contact customer support, or otherwise interact with our Site, we may collect:

  • Full name

  • Email address

  • Phone number

  • Billing address

  • Shipping address

  • Order information

  • Payment confirmation details

  • Customer support communications

  • Return or refund request information

Order and Transaction Information

When you make a purchase, we collect information relating to your transaction, including:

  • Products purchased

  • Order number

  • Order value

  • Shipping method

  • Billing details

  • Delivery address

  • Payment status

  • Order history

Payments are securely processed through Shopify and authorized third-party payment providers. Bldgene does not store complete credit card or debit card numbers on our servers.

Automatically Collected Information

When you visit our Site, certain information may be collected automatically, including:

  • IP address

  • Browser type and version

  • Device type

  • Operating system

  • Time zone

  • Website activity

  • Pages viewed

  • Products viewed

  • Referral source

  • Interaction with advertisements

  • Cookie and tracking technology information

This information helps us improve website performance, enhance security, prevent fraud, understand customer behavior, and measure marketing effectiveness.

3. How We Use Your Information

We use your personal information for legitimate business purposes, including:

Order Processing

To process payments, verify orders, prepare shipments, fulfill purchases, provide delivery updates, and manage returns or refunds.

Customer Support

To respond to inquiries, resolve order issues, process exchanges or returns, and provide after-sales support.

Communication

To send order confirmations, shipping notifications, account-related information, customer service messages, and important policy updates.

Website Improvement

To analyze website performance, improve functionality, optimize product offerings, enhance user experience, and understand customer preferences.

Fraud Prevention and Security

To detect suspicious activity, verify transactions, prevent fraud, protect customer accounts, and maintain website security.

Marketing and Advertising

To measure advertising performance, improve promotional campaigns, personalize advertising, and provide products or content that may be relevant to you where permitted by applicable law.

Legal Compliance

To comply with applicable laws, regulations, tax obligations, accounting requirements, dispute resolution, and other legal responsibilities.

4. Shopify and Third-Party Service Providers

Our online store is powered by Shopify, which provides the e-commerce platform used to operate our business.

To provide our services, we may share necessary information with trusted third-party service providers, including:

  • Shopify

  • Secure payment processors

  • Shipping and logistics providers

  • Order fulfillment providers

  • Customer support platforms

  • Fraud prevention services

  • Analytics providers

  • Marketing and advertising platforms

  • Professional advisors where necessary

These providers receive only the information reasonably necessary to perform services on our behalf and are contractually or legally required to protect your information.

5. Pinterest Advertising and Tracking

We may use Pinterest advertising technologies, including the Pinterest Tag, to help promote our products, understand advertising performance, and measure conversions.

Pinterest-related technologies may collect information such as:

  • Pages viewed

  • Products viewed

  • Add-to-cart activity

  • Checkout activity

  • Purchase activity

  • Browser information

  • Device information

  • IP address

  • Cookie identifiers

  • Advertising interaction data

We may use this information to:

  • Measure advertising performance

  • Understand customer interests

  • Improve product recommendations

  • Build advertising audiences

  • Display relevant advertisements on Pinterest and related advertising networks

Pinterest processes information according to its own privacy practices. You may manage your advertising preferences directly through your Pinterest account settings.

6. Google Advertising, Analytics, and Merchant Services

We may use services provided by Google, including Google Analytics, Google Ads, Google Merchant Center, and related technologies.

These services may collect information regarding:

  • Device information

  • Browser information

  • Website usage

  • Referral sources

  • Product interactions

  • Shopping activity

  • Advertising interactions

  • Conversion events

This information helps us understand website performance, improve customer experience, measure advertising effectiveness, maintain product listings, and enhance our online store.

Google processes information according to its own privacy policies. Where required by applicable law, you may manage your advertising and cookie preferences through Google's available privacy controls.

7. Cookies and Similar Technologies

Our Site uses cookies, pixels, tags, and similar technologies to provide website functionality and improve your shopping experience.

These technologies may be used for:

  • Essential website functionality

  • Shopping cart operation

  • Secure checkout

  • Account login

  • Fraud prevention

  • Website analytics

  • Performance measurement

  • Advertising personalization

  • Pinterest advertising

  • Google advertising

  • Remembering user preferences

Most web browsers allow you to control or disable cookies through browser settings. Please note that disabling certain cookies may affect the functionality of our website, including shopping cart and checkout features.

8. How We Share Information

We do not sell your personal information for monetary compensation.

We may share information where reasonably necessary to operate our business, fulfill orders, provide customer support, comply with legal obligations, improve our services, or deliver advertising.

Recipients may include:

  • Shopify

  • Payment service providers

  • Shipping carriers

  • Order fulfillment providers

  • Fraud prevention providers

  • Customer support providers

  • Analytics providers

  • Google services

  • Pinterest services

  • Professional advisors

  • Government or regulatory authorities where required by applicable law

9. Your Privacy Rights

Depending on your state or country of residence, including California and other U.S. jurisdictions with applicable privacy legislation, you may have certain rights regarding your personal information.

These rights may include:

  • The right to access personal information we hold about you

  • The right to request correction of inaccurate information

  • The right to request deletion of personal information

  • The right to restrict or object to certain processing activities where permitted by law

  • The right to opt out of certain targeted advertising activities

  • The right to withdraw consent where consent is the legal basis for processing

  • The right to receive information regarding how your personal information is collected, used, or shared

To exercise your privacy rights, please contact us at hello@bldgene.com. We will respond to verified requests in accordance with applicable law.

10. Your Privacy Choices

You may opt out of receiving promotional emails from us at any time by clicking the "Unsubscribe" link included in our marketing emails or by contacting us directly.

You may also manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website, including shopping cart and checkout features.

Where required by applicable law, we will honor valid requests to opt out of targeted advertising or certain sharing of personal information.

Our Site may also recognize browser-based privacy preference signals, such as Global Privacy Control (GPC), where supported by applicable technologies and required by law.

11. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including:

  • Processing and fulfilling orders

  • Providing customer support

  • Maintaining customer accounts

  • Complying with legal, tax, accounting, and regulatory obligations

  • Preventing fraud and protecting our business

  • Resolving disputes and enforcing our agreements

Retention periods vary depending on the type of information collected, the purpose for which it was collected, and applicable legal requirements. When personal information is no longer required, it will be securely deleted, anonymized, or otherwise disposed of in accordance with applicable law.

12. Data Security

We maintain commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

Payment transactions are securely processed through Shopify and authorized third-party payment providers using industry-standard encryption and security technologies. Bldgene does not store complete payment card information on its own servers.

Although no method of transmitting information over the internet or storing electronic data is completely secure, we continuously work to protect your personal information using appropriate security measures.

13. International Visitors

Our website is intended primarily for customers located within the United States.

If you access our Site from outside the United States, your personal information may be transferred to, stored, and processed in the United States or other countries where our trusted service providers operate.

By using our Site, you acknowledge that your information may be transferred across international borders in accordance with this Privacy Policy and applicable law.

14. Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children.

If you believe that a child has provided personal information to us, please contact us at hello@bldgene.com, and we will take reasonable steps to remove the information where required by applicable law.

15. Third-Party Websites

Our Site may contain links to third-party websites, services, or applications that are not owned or controlled by Bldgene.

We are not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review the privacy policies of any third-party websites you choose to visit.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business operations, legal requirements, technologies, or services.

When changes are made, the revised version will be posted on this page together with an updated "Last Updated" date.

Your continued use of our Site after any changes become effective constitutes your acceptance of the revised Privacy Policy.

17. Contact Us

If you have any questions regarding this Privacy Policy, your personal information, or your privacy rights, please contact us using the information below.

Brand Name
Bldgene

Website
www.bldgene.com

Email
hello@bldgene.com

Phone
+1 (651) 354-1677

Business Address
Bldgene
1296 Niles Ave
Saint Paul, MN 55116
United States

Business Hours
Monday to Friday:9:00 AM – 5:00 PM (Eastern Time, EST)
Saturday to Sundays: closed
(Excluding U.S. public holidays)

We aim to respond to customer inquiries within 24–48 business hours.